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Traveling Road Showcase, Saudi Arabia
Riyadh-Dar El Oloum- 15 & 16 December, 2010
Jeddah-Chamber of Commerce-19 & 20 December 2010

To showcase young women successful experiences in
leadership roles in their own communities in Gulf countries
and provide tips for young women in small businesses and
professional opportunities.


The Traveling Road Showcase in KSA was a success. It took place on December 15 and 16, 2010 at the Dar El Oloum University. The event was co-sponsored by Dar-El Oloum University and the Chamber of Commerce and Industry. The same event was also held on December 19 and 20 at the Jeddah Chamber of Commerce and Industry. The events were attended by over 60 participants.
The first day started with a welcome and introduction speech by Ms. Dania Al Sulaimani, YWL coordinator in Saudi Arabia.

It was followed by first presentation where the Bahraini team presented their leadership experience in advocating equal social benefits after death. The Bahraini team consisted of Ms. Huda Radhi, Ms. Naima Al Sammak, and Dr. Ghaniya Alaiwi. The presentation was followed by an open discussion. The participants asked the Bahraini team questions relating to the challenges which have faced the project and whether their project could be expanded and in what ways. A networking lunch brought the participants and the YWL into various discussions as to how to link and network to duplicate such an effort in Saudi Arabia. Following lunch, Ms. Huda Radhi presented the Yemeni project and showed a short film on the Yemeni Traveling Road Showcase which took place in Sanaa on 28 and 29 September 2010.

Ms. Esraa El Safadi, on behalf of the Saudi team, presented women in small businesses and work place followed by an open discussion session. In Riyadh, Most attendees were students, fresh graduates, and business women. The participants, and especially young female students, showed great enthusiasm as they asked many questions relating to small businesses and women in Saudi Arabia.
The second day started with introducing the speaker Dr. Josiane Fahed-Sreih who gave a full-day workshop on entrepreneurship and small business management. During the first session, Dr. Sreih discussed the challenges of entrepreneurship defining the entrepreneur, the benefits of entrepreneurship, its potential drawbacks, the power of small business, why small businesses may fall and how to avoid pitfalls.

Dr. Sreih discussed the strategic management, the entrepreneur, and how to search for a competitive advantage. She also discussed the strategic management process, the forms of ownership and franchising, building a powerful marketing plan and finally advertising and pricing for profit. Dr. Sreih's final session was on creating a successful financial plan. She discussed how to manage the cash flow. She explained the cash budget and the "big three" of cash management.

Dr. Sreih discussed the strategic management, the entrepreneur, and how to search for a competitive advantage. She also discussed the strategic management process, the forms of ownership and franchising, building a powerful marketing plan and finally advertising and pricing for profit. The networking lunch took place from 12:45 till 2:00 p.m. Dr. Sreih's final session was on creating a successful financial plan. She discussed how to manage the cash flow. She explained the cash budget and the "big three" of cash management.

Dr. Sreih explained how to avoid the cash crunch and how to create projected financial statement. She also explained the ratio analysis, the breakeven analysis and how to craft a winning business plan. The participants were very interested in the workshop and throughout the session they were very engaging in the discussions. The workshop ended with Ms. Dania Al Sulaimani distributing an evaluation form on the two-day activities. A representative from the US embassy in Riyadh helped distribute the certificates to the participants.

Day 1

Session Time Topic
Session 1 9:00 – 9:30 Welcome and Introduction by Ms. Dania Al Sulaimani
Session 2 9:30-11:00 Bahraini women present their leadership experience in advocating equal social benefits after death
  11:00-11:30 Coffee Break
  11:30-12:15 Open Discussion
  12:15-1:30 Networking Lunch
Session 3 1:30-2:00 Ms. Huda Radhi briefly presents the Yemeni project
Short film on Yemeni Showcase
  2:00-3:00 Saudi women present women in small businesses and work place
  3:00-3:30 Open Discussion
  3:30-4:00 Wrap ups and Notes for the Second Day Workshop
Day 2

Session Time Topic
9:00 – 9:30 Reception- Introduction of the seminar speaker: Dr. Josiane Fahed-Sreih
Session 1 9:30-11:00 The Challenges of Entrepreneurship
  11:00-11:15 Coffee Break
Session 2 11:15-12:45 Building the Business Plan
  12:45-2:00 Lunch
Session 3 2:00-3:15 Creating a Successful Financial Plan
Session 4 3:15-4:00 Open Discussion
Distribution of Certificates

Day 1: Presenters' Bios

Lana Komsany (Saudi Arabia)
Lana Komsany, 30, Jeddah. She has a BA in theatre from Northeastern University. She is currently working as a content developer and editor at Sufrati.com. She is the owner of Lana's catering. She has lived her life in Cairo, Egypt. She has experience in Marketing, directing and play writing.

Esraa Al-Safadi (Saudi Arabia)
- 32 year old Saudi female, Business Service Manager in SADAD project part of HP Company.
- Worked for 7y in SADAD project and handled different positions.
- Certified in ISO 2000 Quality Auditing.
- Attended a lot of leadership and management courses and summits.
- She looks forward to developing women skills and open more opportunities for women in society.
- She is a member of King Saud University Computer Science board for education enhancement


Ghadeer Al Sobahi (Saudi Arabia)
Ghadeer Al Sobahi from Saudi Arabia is the marketing supervisor for Western Bakeries- part of Maraie Group. She received her Master Degree in Business Administration in 2008 from King AbdulAziz University, Jeddah- Saudi Arabia. Her work with the NGOs started 5 years ago in the hearing impaired society in Jeddah and in the awareness campaigns for the breast cancer organization. She also organized and participated in many economic forums in Jeddah and Dammam in Saudi Arabia.
Her dream is to expand her position as an active citizen of the world through education, training and developing leadership skills to have a positive impact and to enhance the work on women rights and advocacy. Capturing knowledge and experiences learned and sharing it with others in her community and the world.

Dr. Ghaniya Alaiwi (Bahrain)
Dr. Ghaniya Alaiwi is Sr. Specialist of Curricula development in Ministry of Education, Kingdom of Bahrain.
Some of her professional experience:

- Training of assistant directors in the administrative apprenticeship diploma.
- Member of the team Enter the Education in Human Rights Education in Bahrain.
- Member of the Committee on Scientific Research Award, Ministry of Education, Bahrain.
- Teaching for high diploma for teacher.
- Member of High Studies Committee-Poly technique, Ministry of Education, Bahrain.
- Participated in writing book, namely Instruction Guide for Curriculum specialists.
- Participated in writing no. of school books such as: Sound & Music, Light & Radiation, Properties of Matter, Technical Root, 3rd secondary school level, The Arabian center for Educational Research, 1996, Nuclear Physics, Secondary level, 1991.
- Representative of the Kingdom of Bahrain in Synchrotron Light for Experimental Science and Applications in the Middle East (SESAME) in 2005.
- Accomplished numbers of technical papers in education,


- Active Member of Bahrain's Young Ladies Association.
- The chair women of Public Relations and Media in Blood Donation Campaign.
- Member of Al-Naiem'Youth Center.
- Member of Al-SHABAB Sporting Club.
- Member of the Arabic net for studying democracy


Huda Radhi (Bahrain)
Huda M. Radhi from Bahrain besides being married and a mother of two kids is the Director and Distribution Agent of Daskalides Bahrain. She is the Manager at the International Banking Division in the Arab Investment Company. She received her SC in Systems Engineering and Management and her BA in international Business and French from Richmond, The International University in London. She pursued her mini MBA in Entrepreneurship from Beyster Institute of the Rady School of Management, University of San Diego. Furthermore, she participated in and completed the "Women Entrepreneurship Development and Enterprise Creation Programme" that was organized by The Arab Regional Centre of Entrepreneurship and Investment Training (UNIDO), in association with the Ministry of Industry, Bahrain Development Bank and Bahrain Businesswomen Society. She held several positions. She worked as a Relationship Manager at TAIB Bank, Bahrain, and Development Consultant at Reuters UK and Credit Assistant at Merrill Lynch UK.

She has memberships and affiliations in several societies in Bahrain and overseas. She is a member in Bahrain Business Women Society- Former Board Member in Bahrain French Club- Founder Member of National Charter Society. She has affiliate members in UK with the Institute of Electrical Engineers and with Institute of Management Consultant and with Global Association of Risk Professionals.
She participated in many seminars as part of her interest in the business world. She participated in Women Empowerment through the Effective Use of Communication and Media in Bahrain.
She was selected to participate in MENA Business Summit 2006 in Abu Dhabi that was sponsored by US Department of States Middle East Initiative, and Italian Forum for Entrepreneur from MENA and GCC that was organized by Milan Province and Milan Chamber of Commerce under the high patronage of the presidency of the republic, of the prime minister and ministries of equal opportunities.

Naima Al Sammak (Bahrain)
Ms. Al Sammak is a journalist and writer for 20 years. She is a specialist in education and student activities at the Ministry of Education. She is a member of the Bahrain Women Union, Young Women Society, and Family of Scholars and Writers.

Day 2: Presenters' Bios

Dr. Josiane Fahed-Sreih
Dr. Fahed-Sreih is the Associate Professor of Management and the Director of Institute of Family and Entrepreneurial Business at LAU. Dr. Josiane Fahed- Sreih holds a Ph-D from the Sorbonne and is a full time Associate Professor of Management Department of Business Studies at the Lebanese American University. She is the founder and currently the Director of the Institute and Entrepreneurial Business at the Lebanese American University.
She holds the responsibility of the Middle East Coordinator Family Firm Institute USA. She participated in international conferences, workshops and seminars. She participated in major conferences locally and internationally in management and family business management issues- countries: Saudi Arabia, Dubai, Jordan, Kuwait, Bahrain, and Lebanon. Her research interests are in management, family management, boards of directors' functioning and governance.
She published in 2004 her book in the US "Figures Concerning Family Business in Lebanon" and many compendiums on Family Business Management East, in articles, chapters in books, book reviews and academic in internationally refereed journals. She is the winner of International Award from the Family Firm Institute in recognition of outstanding achievement in further understanding of family business issues that occur between more countries.
She currently sits on three boards of shareholders, one as a Chairman of the board, and independent advisor in the private sector; she is also advisor on boards of community service organizations.

Workshop Facilitator

Dania Faisal Al Sulaimani
Ms. Al Sulaimani graduated in 2007 from Dar Al Hikma College-KSA. She worked with ARAMCO on the government project "KAUST King Abdullah University of Science and Technology as an event coordinator and later as a financial analyst during the period of 2007-2010. She is currently a Graduate student at the Lebanese American University and the President of the Saudi Cultural Club with the Saudi Cultural Mission.


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